Acting with Integrity. Building Trust. Advancing Equality.

At HOYA, we believe that innovation and integrity go hand in hand.

Our Code of Conduct sets out the principles that guide how we work — with clients, collaborators, and each other — ensuring that every project we take on is grounded in ethics, quality, and respect.

We also maintain a Gender Equality Plan (GEP), aligned with EU standards, to promote fairness, diversity, and accountability across all our activities.

Download the full Gender Equality Plan (PDF)
Contact: hello@hoyaconsulting.se

Code of Conduct

Professional Standards
We commit to excellence, transparency, and fairness in every collaboration.

Our consultants and partners work only within their proven expertise. We clearly define each project’s scope, deliverables, and responsibilities in writing — ensuring transparency and mutual trust.

All work is performed according to the highest scientific, ethical, and commercial standards. And, we continuously update our knowledge to stay current with the evolving landscape of advanced therapies, regulation, and innovation policy.

Quality and Accountability
Delivering consistent quality, every time.

Every assignment begins with clear objectives and defined outcomes. We maintain documentation throughout the project and share progress transparently with clients.

All third parties working under HOYA’s name are bound by the same quality standards and this Code of Conduct. We regularly evaluate performance to ensure that our services meet the highest expectations.

Ethics and Integrity
Acting with independence and responsibility.

Integrity is central to who we are. We avoid conflicts of interest and always act in the best interest of our clients and the field we serve.

Confidentiality is non-negotiable — no client information is shared externally without written consent. We decline assignments that we cannot execute effectively, ethically, or within agreed timeframes.

Fair and Transparent Fees
No hidden costs. No surprises.

We are fully transparent about our fees and terms. Our contracts specify how fees are calculated and under what conditions.

We never request ownership or long-term rights to client assets unless explicitly agreed upon in writing and under fair terms. Clients always have a clear understanding of what they are paying for — and why.

Equality, Inclusion & Wellbeing
Diversity drives innovation.
We are committed to a workplace that values every voice. Our Gender Equality Plan ensures equal access to opportunities, balanced representation in leadership, and integration of gender perspectives across our work.
We maintain a respectful, inclusive environment free from discrimination or harassment. Flexible, trust-based work practices promote wellbeing and work–life balance across our team and partner network.
Learn more: Gender Equality Plan (GEP)

Reporting & Governance
Ethics are everyone’s responsibility.

Any concerns regarding conduct or equality can be raised confidentially through our dedicated ethics channel: ethics@hoyaconsulting.se.

All reports are reviewed by HOYA’s responsible persons — and handled with discretion, respect, and zero tolerance for retaliation.

Transparency and Confidentiality
Clarity and honesty build trust.
Before each engagement, we communicate all terms — scope, pricing, deliverables — clearly and in writing.
We disclose subcontractors or third-party tools, including the use of AI, and ensure compliance with all relevant data protection and ethical standards. Clients retain access to all materials and information related to their projects.

Continuous Improvement
Accountability through transparency.

We review this Code and our Gender Equality Plan annually to ensure alignment with new regulations and sector best practices.

We welcome feedback from colleagues, clients, and partners to strengthen our shared commitment to ethical, inclusive, and impactful consultancy.

Want to learn more about how we work?